So as an executive, you attempt to find someone who can wed
your mindset with your message while addressing the realities of
each venue, and the needs of audience members and news media.
Frankly, it doesn't always work. Few executives find a capable
and compatible writer; fewer can afford such an exclusive service;
fewer still have P.R. "handlers" who allow an outside
speechwriter access to the throne.
Yet when it does come together, when a decisive leader clicks
with a reflective collaborator, remarkable speeches appear. There
is an ease and sincerity of style, an elegance of presentations,
an inevitability of conclusions. These events resound in word-of-mouth
and media for weeks and even months.
Of course, etiquette dictates that all speakers are told, "You
did well" just as all mothers are told, "Your baby is
beautiful." [Difference is mothers seem to know you're just
being polite.] Yet with an outstanding speech, anyone can discern
the difference between faint praise and fanfare. Applause, sincere
congratulations, media coverage, and requests to speak at other
venues, all result.
As in business, when your product is right, your customers tell
Is it worth the effort? Only you can answer that. Only you can
decide whether the podium represents a chore or an opportunity.
Either way, audiences will respond accordingly. Either way, it's